01
Revenue Growth
Building acquisition-to-revenue systems with a sharp focus on CAC, conversion, ROI, pipeline and scalable revenue.
I’m Harsh Bardhan Raj — a growth and revenue professional working at the intersection of strategy, marketing, technology and AI. I work with founders and tech teams to shape products, sharpen strategy, design experiences, drive marketing and turn ideas into market-ready businesses.
I combine revenue strategy, growth execution, performance data, product thinking and AI to build systems around business outcomes — from customer acquisition and conversion to CRM, ERP, HRMS and AI-enabled digital products.
Building acquisition-to-revenue systems with a sharp focus on CAC, conversion, ROI, pipeline and scalable revenue.
Designing growth strategies across acquisition, funnels, positioning, experimentation and scalable distribution.
Content-led growth, UGC/IGC, influencer marketing and brand communication.
Strong product and technical understanding across CRM, ERP, HRMS, automation and AI-enabled products — translating business problems into practical digital solutions.
Using performance data to identify opportunities, improve conversion and make better marketing decisions.
From creator platforms to AI applications and marketplaces, I work across product strategy, UX/design direction, marketing, go-to-market and collaboration with technology teams to turn concepts into live products.
Creator and education platform for courses, webinars and digital knowledge businesses. I’ve contributed across product strategy, UX/design direction, marketing, growth and coordination with the tech team.
AI companion combining chat, image generation, writing assistance, coding support and productivity tools. My involvement spans strategy, product/design inputs, positioning, marketing and support for the technology team.
AI-powered wellness companion for women focused on cycle-aware movement, rest and personalised journeys. I’ve supported the product through strategy, design thinking, marketing and collaboration with the tech team.
AI-powered astrology application. I’ve contributed to product strategy, user experience direction, marketing and the business-to-tech translation needed to move the product forward.
A local classifieds marketplace for buying and selling products across India. I’ve supported the product across strategy, design direction, marketing and collaboration with the technology team.
Owning performance marketing with a business-outcome mindset — connecting paid acquisition, funnel optimisation, analytics and growth strategy to revenue. Focus areas include CAC, conversion, lead quality, ROI and scalable acquisition.
Driving growth strategy and execution across acquisition, content, partnerships and performance marketing, with a focus on turning distribution into measurable business growth and revenue opportunities.
Worked across SEO, AdSense, off-page SEO, analytics, content marketing and digital strategy, contributing to digital growth and website traffic acquisition.
Led SEO initiatives across on-page optimisation, content and analytics, with responsibility for organic growth and search performance.
Worked on blog creation, on-page SEO and search optimisation before progressing into a team leadership role.
Worked across marketing, digital marketing, content marketing, social media marketing and SEO.
Worked in development communication, contributing to communication-focused initiatives.
Bachelor of Commerce (B.Com) · 2019 — 2022 · 7.4 CGPA
Intermediate, Commerce · 2017 — 2019 · 78%
Strategic Blog Publishing: Driving Engagement, and Inspiring Readers — CouponsWala · Dec 2022.
Associate · Aug 2021 — Sep 2021 · Human Rights
Based in Bengaluru, Karnataka, India. Follow my work, marketing insights and professional updates on LinkedIn.
“Marketing isn't just about getting attention. It's about turning attention into action — and action into measurable business growth.”